China’s State Council has formally lifted a 14-year ban on foreign-made game consoles, unlocking a potentially huge profit pool that has so far eluded the likes of Microsoft, Sony and Nintendo.
The relaxation, originally announced last year, will allow foreign-invested enterprises to sell their products into the country from factories established in Shanghai’s new free trade zone.
The liberalisation could open a market closed since 2000 to companies including Microsoft, Nintendo and Sony.
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