Brazil’s Roberto Azevêdo has emerged as the new director-general of the World Trade Organisation after seeing off the US and EU’s favoured candidate, Herminio Blanco of Mexico, according to officials familiar with the contest.
Both Latin American rivals coveted the WTO position as a means to elevate their country’s influence.
The competition to succeed Pascal Lamy, the Frenchman who has presided over the WTO since 2005, had also been seen by some as a proxy for wider trade battles between the developed and developing worlds.
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