Suning, China’s second-largest electrical appliance retailer by sales, has a shop on almost every high street in the country, making it one of the most well-known homegrown brands. Now the company wants to turn itself into something much bigger: a cross between a Chinese Walmartand an Asian Amazon.
蘇寧(Suning)在中國的幾乎每一條主要商業街上都有門店,這使它成為知名度最高的本土品牌之一。目前該公司正謀求轉型,將自身發展成為一家類似“中國沃爾瑪”(Walmart)與“亞洲亞馬遜”(Amazon)合體的巨頭。按銷售額計算,蘇寧是中國第二大電器零售商。
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