Olympic athletes are returning home from the London Games, hoping to extend their peak period for endorsement earnings through their increased popularity on social media.
Many athletes saw their earnings potential skyrocket during the games – even household names such as Michael Phelps, the US swimmer who became the most decorated Olympian of all time, and Usain Bolt, the fastest man in the world.
The athletes could earn about $50m a year in endorsement deals should they be able to extend their time in the spotlight beyond the halo of the games, according to Sponsor-Hub, a company that brokers endorsement deals.
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