Just a few years ago Ecco, a Danish shoemaker founded 50 years ago, switched its marketing strategy to tap into the latest surge for all things Nordic, by emphasising the brand’s Scandinavian design credentials rather than the comfort and durability of its footwear.
有50年歷史的丹麥鞋企愛步(Ecco)幾年前轉變了營銷戰略，借著近年一切帶有北歐風格的事物大熱的形勢，著重強調愛步品牌的斯堪的納維亞設計資質，而不再把重點放在鞋本身舒適、耐穿這些品質上。
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