Walt Disney is preparing a concerted marketing campaign for next year’s Oscars with the aim of winning a Best Picture award for Toy Story 3, which recently passed $1bn at the global box office to become the biggest-grossing animated film.
為迎接明年的奧斯卡,迪斯尼公司(Walt Disney)正準備發起集中的營銷攻勢,目標是為旗下影片《玩具總動員3》(Toy Story 3)摘取“最佳影片獎”。該片的全球票房收入近期已突破10億美元,成為歷史上票房收入最高的動畫片。
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