Lenovo is aiming to claw back global market share by selling more cheap computers, with the world’s fourth-largest PC maker looking to increase its presence in key emerging markets such as India and Poland.
Yang Yuanqing, who replaced William Amelio as chief executive last week, said yesterday: “I want us to cover the low-end segment as well. We will not lose this market.”
Mr Yang said management would set detailed execution plans with clear market share targets for key emerging markets every quarter. He said it would push harder in markets in south-east Asia, India, Poland and Turkey. “Only these markets can give us hyper-growth,” he said.