As it loses customers to lower cost private label rivals, Procter & Gamble, the largest US advertiser, said recently it was “shifting funds where effective to coupons and consumer promotions that deliver better value”.
美國最大廣告商寶潔(P&G)的顧客正在向其競爭者——價格更低的“自有品牌”流失。為此，寶潔最近表示，“在有效的情況下，正將資金轉投向能夠創造更高價值的優惠券和消費者推廣活動”。
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