Perhaps Tesla electric vehicles just sell themselves. In a month of owning Twitter, the Tesla chief has demonstrated that persuasion is not his strong suit.
Even when Twitter was generating $5bn annually in advertising revenue, the company felt like an economic disappointment. Billions in advertising revenue would now be a godsend.
Elon Musk’s managerial flourishes have included erratic tweets, reinstating controversial user accounts and firing swaths of staff responsible for customer relationships and content moderation. This has scared off dozens of high-profile advertisers.
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