South Korea’s growing global pop culture presence, from boy band BTS to the television series Squid Game, is driving a new marketing push into Japan, as consumer goods companies leverage the country’s soft power to drive sales of everything from liquor to clothes.
從韓國男團防彈少年團(BTS)到電視劇《魷魚游戲》(Squid Game)，韓國在全球流行文化領域的影響力不斷擴大，正在日本推動一場新的營銷攻勢。韓國消費品公司利用該國軟實力推動從酒類到服裝等各類產品的銷售。
您已閱讀8%（368字），剩余92%（4134字）包含更多重要信息，訂閱以繼續探索完整內容，并享受更多專屬服務。