Google will cut its fees for all transactions through its Play Store on Android phones to a maximum of 15 per cent, piling pressure on its rival Apple, which has faced heavy and sustained criticism over its 30 per cent App Store commission.
Google said on Thursday that the new pricing structure will be global and take effect on January 1, 2022. The company emphasised that it wanted to help developers “build sustainable businesses” and to ensure that “Play continues to lead in the mobile app ecosystem.”
Google had already announced in March that it would cut fees on in-app purchases from 30 per cent to 15 per cent for the first $1m of sales that app developers made, a move that mimicked Apple, which did the same last November.
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