Digital publisher BuzzFeed boasts a Pulitzer Prize. Taboola, purveyor of “clickbait” links below online stories, definitely does not. Yet both are listing their respective shares, via Spac mergers, in the hope that digital media upstarts have found a way to coexist with Google and Facebook. Instead of trying to beat these titans, the pair believe that they can take a piece of the rapidly growing online advertising pie and justify their billion-dollar valuations.
數字出版商BuzzFeed獲得了普利策獎。Taboola——在網絡故事下面“點擊廣告”鏈接的提供者——絕對不會。不過，這兩家公司都在通過SPAC合并，將各自的股份上市，希望數字媒體新創企業找到與谷歌和Facebook共存的方法。這兩家公司相信，他們可以從快速增長的在線廣告市場中分一杯羹，并證明自己十億美元的估值是合理的，而不是試圖打敗這些巨頭。
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