Sony is taking a majority stake in the brand behind the Snoopy and Charlie Brown characters, handing the Japanese group control of a beloved US cartoon as it seeks to build out global entertainment franchises.
The company said on Friday that it would buy 41 per cent of Peanuts Holding, which owns the intellectual property created by cartoonist Charles Schulz, from Canada’s WildBrain for C$630mn (US$460mn).
The deal raises Sony’s total stake in Peanuts, which it began building in 2018, to 80 per cent, making it a subsidiary of the Japanese group. The Schulz family will continue to own the remaining 20 per cent, Sony said.
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