Shares in Google’s parent Alphabet fell by as much as 9 per cent on Wednesday after a top Apple executive said the iPhone maker was “looking at” introducing alternative search engines for its web browser powered by artificial intelligence.
Eddy Cue, Apple’s senior vice-president of services, told a US court that the company was talking to AI start-ups such as Perplexity about offering their search tools as an alternative to Google.
Cue said that Apple planned to “add them to the list” of tools that iPhone and iPad owners can choose to set as their preferred option to search the web through its Safari browser, without giving a timeframe for the potential move.
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