In a world of fast-changing consumer preferences and increasing choice, companies that want to stay ahead must work continuously to ensure that their goods and services satisfy the customer. In 2023 McKinsey said that big industries, including automotive, telecoms and consumer products, anticipate that a third of sales, worth $30tn over five years, will come from new products.
在消費者偏好快速變化和選擇日益增多的世界中,想要保持領先的公司必須不斷努力,確保其商品和服務滿足客戶需求。麥肯錫(McKinsey)在2023年表示,包括汽車、電信和消費品在內的大型行業預計,未來五年內三分之一的銷售額(價值30萬億美元)將來自新產品。
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