Make Boeing iconic again! It is a bold goal from a tarnished American icon, and one that shareholders — who have seen Boeing stock halve in five years — can no doubt get behind. To make it more than just talk, new chief executive Kelly Ortberg will need manufacturing brilliance, patience and an awful lot of cash.
讓波音(Boeing)恢復偶像地位！這是一家形象受損的美國偶像企業提出的大膽目標，也是看到波音股價在五年內腰斬的股東們無疑會支持的目標。為了不讓這一目標僅僅停留在口頭上，新任首席執行官凱利?奧特伯格(Kelly Ortberg)將需要制造才能、耐心和大量資金。
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