Last year, as ChatGPT and other generative artificial intelligence chatbots were taking the world by storm, ASML — the Netherlands-based maker of chipmaking equipment — saw scope for hiring a “prompt engineer” to deploy the technology in its in-house legal department.
In a post on LinkedIn, ASML’s deputy general counsel, Douwe Groenevelt, said he envisioned “a new potential role that could bridge the gap between AI and our legal team”. The position called for a candidate who could write generative AI prompts — the queries that must be fed into an AI tool to generate the desired output — and could train up colleagues.
The only catch: the job didn’t exist.
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